Data Aggregation tool for Social Media Influencers

Business Impact

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Social media influencers are a new breed of celebrities who wield enormous influence amongst their followers.

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Seventy percent of teenagers trust influencers more than traditional celebrities, according to certain statistical reports.

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To assist businesses in finding excellent brand ambassadors for their products, it is necessary to rank these influencers.

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We developed an automated pipeline to continuously aggregate, score and rank the tweets of the authors.

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The live dashboard is accessible to the customers to review and make an informed judgment in selecting and assessing their brand ambassadors.

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Technology Stack

Solution Overview

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Built a data aggregation pipeline to extract tweets of social media influencers who have agreed to be scored by the Social IQ platform.

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These tweets are then pre-processed, re-tweets are contextualised ready to be ranked.

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Built a semantic indexing model using Universal Sentence Encoder (USE) to classify the tweets among 13 dimensions of social intelligence

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The preprocessed tweets are ranked based on the semantic indexer model and scored. Aggregate scores of the tweets are assigned to the authors.

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Built a robust dashboard to review the scores and Social IQ of the social media influencers across the Social IQ dimensions.

Trusted and Proven Engagement Model

  • A nondisclosure agreement (NDA) is signed to not disclose any sensitive information revealed over the course of doing business together.
  • Our NDA-driven process is established to keep clients’ data and IP safe and secure.
  • The solution discovery phase is all about knowing your target audience, writing down requirements, and creating a full scope for the project.
  • This helps clarify the goals, and limitations, and deliver quality products & services.
  • Our engagement model defines the project size, project development plan, duration, concept, POC etc.
  • Based on these scenarios, clients may agree to a particular engagement model (Fixed Bid, T&M, Dedicated Team).
  • The SOW document shall list details on project requirements, project management tools, tech stacks, deliverables, milestones, timelines, team size, hourly/monthly rate cards, billable hours and invoice details.
  • On signing the SOW, an official project kick-off meeting shall be initiated.
  • Our implementation approach, ecosystem, tools, solutions modelling, sprint plan, etc. shall be discussed during this meeting.

Our Award-Winning Team

A seasoned AI & ML team of young, dynamic and curious minds recognized with global awards for making significant impact on making human lives better

Awarded Bronze Trophy at CII National competition on Digitization, Robotics & Automation (DRA) – Industry 4.0

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50+

AI & ML
Engineers

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40+

AI & ML
Projects for
reputed Clients

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5 yrs

in AI & ML
Engineering

Awarded as Winner among 1000 contestants at TechSHack Hackathon

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