AI-Powered Influencer Marketing Ranking Platform

Key Highlights

In this success story, OptiSol partnered with a Silicon Valley startup to create a smart platform that helps brands choose the right influencers using data-driven insights.
The platform uses AI to analyze and rank influencers based on 13 key aspects of social intelligence.
It automates the process of collecting and monitoring influencers’ tweets, providing real-time insights for better decision-making.
This solution significantly improved campaign efficiency, reduced costs, and increased brand engagement.

Problem Statement

01

Identifying the Right Influencers: Difficulty in selecting the most suitable social media influencers from a vast pool.

02

Lack of Objective Assessment: No data-driven method to evaluate influencers' social intelligence and impact accurately.

03

Dynamic Monitoring Needs: The challenge of continuously tracking and ranking influencers based on their ever-changing social media activity.

Solution Overview

01

OptiSol partnered with a startup to implement an influencer ranking platform, starting with the development of a data aggregation pipeline to collect tweets from influencers.

02

Implemented preprocessing techniques to clean and contextualize tweets, including handling retweets, to prepare them for ranking.

03

Built a semantic indexing model using the Universal Sentence Encoder (USE) to classify tweets into 13 distinct dimensions of social intelligence.

04

The preprocessed tweets were ranked and scored using the semantic indexer model, with aggregate scores assigned to individual authors.

05

Created a comprehensive dashboard allowing users to review the influencers' Social IQ scores across multiple dimensions, enabling better decision-making.

Business Impact

01

Identifying the Right Influencers: Difficulty in selecting the most suitable social media influencers from a vast pool.

Enhanced Return On Investment

02

Lack of Objective Assessment: No data-driven method to evaluate influencers’ social intelligence and impact accurately.

Reduction in Campaign Costs

03

Dynamic Monitoring Needs: The challenge of continuously tracking and ranking influencers based on their social media activity.

Increase in Brand Engagement

About The Project

OptiSol partnered with a Silicon Valley startup to create an automated pipeline that analyzes and scores social media influencers’ tweets based on 13 dimensions of social intelligence. Since influencers hold significant sway over their followers, they make excellent brand ambassadors. This platform allows influencers to sign up and have their social intelligence measured. It continuously aggregates scores, and ranks their tweets, providing businesses with a robust dashboard to analyze social intelligence scores and make informed, data-driven decisions.

Client Appreciation

“ The Data team from Optisol put together the solution to measure SocialIQ in a quick time. It helped us immensely to take this to our clients/investors fast. ”

—Richard Doherty, Founder

Tech Stack

Testimonials of Our Happy Clients

Ken Kisner

Global Head of Digital R&D

My experience has been incredibly positive. They were incredibly easy to work with, even with changing requirements.

They are incredibly competitive, but are only a fraction of the cost of US companies.
They are definitely the most professional of the foreign companies that we were looking into.

Nyswyn K.

Director of Software Development

Our journey with OptiSol has been nothing short of remarkable. For over 7 years, we have partnered with them on our digital transformation, and the results have been truly transformative.

Over the years, we have come to trust OptiSol Business Solutions as a reliable and strategic partner.

Al Bagiro

CTO, Auto Insurance Company

The AI engine was completed on time and trained to 90% accuracy. Their eagerness to learn new knowledge impressed us.

Their team is large to handle multiple projects at once, and likes to resolve challenges as well as learn new things. They also welcome regular communications, and of course, needless to say, develop everything in sprints.

Dan Talken

Founder, CEO, & CTO, My Equipment Library, LLC

OptiSol Business Solutions has shown youthful skill and dedication to the projects. Moreover, they have been quick to implement their solutions without sacrificing the quality of each platform.

We’re constantly impressed with their speed and quality of the development that they achieve on a consistent basis.

Dr. A.K Pradeep

CEO MachineVantage

Exceptional Collaboration and Expertise - A Top-Notch Partner for AI, ML, and Digital Applications.

I have had the privilege of working with an exceptional team of professionals from India on numerous AI, ML, and digital application projects. Their expertise in these domains is remarkable, and they consistently impressed us with their knowledge, resources, and innovative approach.

Rick Tigges

CFO, Bemodo

They are very responsive and able to shift focus quickly as we have needed it for business reasons.

OptiSol Business Solutions has been great at documenting the timeline of the project. They were very responsive and were able to shift focus quickly, as well. They discuss what they’re working on without any issues. So far, there’s no need to improve their service.