Digital Marketing Specialist – Software Products

Full Time
,
Chennai, Hybrid

Experience Required : 3 to 5 years

Salary : Best in Industry

Position Summary:

We are looking for a talented and results-oriented Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, lead generation, and sales for our software products.  Your experience in software product sales will be an asset as you understand the target audience and the unique selling points of our products.

Mandatory Skills: Market Research | Content Creation | Social Media Marketing | SEO & SEM | Digital Marketing (software products)

Roles & Responsibilities

  • Develop and execute data-driven digital marketing campaigns across various channels like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, and Email Marketing.
  • Conduct keyword research, competitor analysis, and market research to inform campaign strategies.
  • Create high-quality content (blogs, articles, social media posts, etc.) that is engaging, informative, and optimized for search engines.
  • Manage and optimize website content and landing pages to improve conversion rates.
  • Manage social media accounts, create engaging content, and run targeted social media advertising campaigns.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics) and identify areas for improvement.
  • Generate reports and track key performance indicators (KPIs) to measure the success of marketing campaigns.
  • Stay up to date with the latest digital marketing trends and technologies.
  • Collaborate with the sales team to understand customer needs and develop marketing strategies that align with sales goals.

Skills Required:

  • 3+ years of experience in digital marketing with a proven track record of success.
  • Experience in software product sales is a strong plus.
  • Strong understanding of SEO, SEM, SMM, Content Marketing, and Email Marketing principles.
  • Excellent analytical skills with experience in using web analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills.
  • Ability to create compelling and engaging content.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong time management and organizational skills.
  • Passion for digital marketing and staying up to date with the latest trends.

If this excites you, Please fill the Form to start the application process and we will be in touch