Digital Marketing Associate

Full Time
,
Chennai

Experience Required: 1–3 Years
Salary: Best in Industry Standards

Hey, champ! Are you ready to experiment, learn and implement? Then, this is your place to be. Join us on a new adventure where your Digital Marketing Associate can change the dynamics of our org and let’s revolutionise the paradigm. We are waiting for you because we stand for selection, not rejection.

We are your destination

OptiSol is your answer to a stress-free, balanced lifestyle. We are your home away from home, where career is nurtured at both ends. Being certified as GREAT PLACE TO WORK for 4 consecutive years, we are known for our culture & we believe in open communication and accessible leadership. We celebrate diversity, promote work-life balance with flexible policies, where you can thrive personally and professionally.

We are the face of the future of AI and innovation. Let’s live and learn together.

What we like to see in you

  • Core Competencies: Digital Marketing Tools | Analytical Skills | Content & SEO Expertise | Communication & Collaboration
  • Comfortable using a variety of digital marketing tools to get the job done.
  • Solid analytical skills to dig into data and figure out what’s working (and what’s not).
  • Strong knowledge of content creation and SEO to make sure everything is optimized.
  • Great at communicating and working with teams to bring ideas to life and reach goals.

What do we expect

  • Holding an MBA in Marketing and Digital Marketing, offering a strong knowledge base.
  • Brings 1 to 3 years of hands-on experience in digital marketing, particularly in the IT services or tech industry.
  • Skilled in using tools like HubSpot, Google Analytics, SEMrush, and social media management platforms.
  • Great at analyzing campaign performance and refining strategies to improve results.
  • Experienced in creating content optimized for SEO and focused on generating leads.
  • Strong communicator with the ability to collaborate with teams to align marketing efforts with business objectives.

What You'll Bring to the Table

  • Plan and execute digital marketing campaigns to promote OptiSol’s GenAI-powered IT services, targeting industries like manufacturing, healthcare, and tech.
  • Create and manage engaging content for blogs, landing pages, and email campaigns, ensuring alignment with OptiSol’s brand and business goals.
  • Boost website performance through SEO strategies and manage paid search campaigns to increase visibility and attract high-quality leads.
  • Track and report on digital campaign performance using tools like Google Analytics, HubSpot, and SEMrush to derive actionable insights.
  • Support Account-Based Marketing (ABM) efforts by generating high-quality inbound leads and targeting decision-makers like CTOs, CEOs, and COOs.
  • Design and manage personalized email campaigns using HubSpot to nurture leads and maintain client relationships.
  • Collaborate with content, design, and product teams to ensure cohesive campaigns that showcase OptiSol’s GenAI solutions and IT services.
  • Manage OptiSol’s social media presence, creating and scheduling posts that engage the audience and help build brand awareness.

Core benefits you’ll gain

  • Opportunity to work on innovative GenAI-powered IT services, gaining experience in cutting-edge technology.
  • Exposure to a variety of industries like manufacturing, healthcare, and tech, providing diverse and challenging projects.
  • Hands-on experience with SEO, SEM, and analytics tools, enhancing skills in digital marketing and data-driven decision-making.
  • Opportunities to develop leadership skills by driving high-quality lead generation efforts and working with key decision-makers.
  • Collaborative work environment that fosters creativity, teamwork, and cross-functional coordination.
  • Chance to enhance personal and professional growth through continuous learning and keeping up with the latest digital marketing trends.
  • Other Level based benefits

Apply and take your seat with us as an OptiSolite!

Explore and find out why we are made for each other: Life at OptiSol

Read and discover: Life at OptiSol – Medium

Learn more about our culture. OptiSol’s Insta Page

Is this your playground? Then, please fill the form to start the application process and we’ll reach out to you soon.