KEY HIGHLIGHTS
- AI-powered content syndication enables real-time product matching across large retailer networks, improving efficiency and scalability.
- An optimized data pipeline solution enables real-time analytics across fragmented systems, delivering immediate insights and 50% faster decision-making.
- Advanced ML-driven solutions, including automated product recognition and issue classification, enhance accuracy, reduce manual effort, and improve operational efficiency.
Challenges
- Manual and Slow Process: Manual analysis of unpublished product pages couldn’t scale to meet the demands of a growing retailer network.
- Complex Product Matching: Variations in MPN, EAN, SKU, naming inconsistencies, cross-language barriers, and missing product content made matching inefficient.
- High Volume in Real-Time: Processing up to 200 million page visits daily required a scalable and real-time solution.
- Limited Visibility: Lack of real-time coverage and compliance metrics impacted performance transparency for brand partners.
Our Real-Time Solution
OptiSol designed an ML-powered, fully automated content syndication engine that operates in real time to handle massive data volumes efficiently.
- Data Preparation in Real Time: Automated extraction and preprocessing of critical product data like titles, MPNs, and manufacturer details.
- Real-Time Recognition: Implemented a BERT-based Named Entity Recognition (NER) model for precise identification of manufacturer details and product identifiers from product titles.
- Smart Matching Engine: Deployed a GPU-accelerated FAISS database integrated with Sentence-Transformer embeddings to deliver real-time, accurate product matching.
- Intelligent Issue Classification: Automated categorization of matching issues into failure modes such as MPN mismatch or cross-language match, enabling immediate action
- End-to-End Real-Time Automation: A robust pipeline designed to process and match products across retailer websites in real time, ensuring high accuracy and operational speed.
Business Impact
- Real-Time Efficiency: Processed 200 million+ page visits daily with a 99.99% uptime, ensuring seamless operations at scale.
- 50% Reduction in Manual Effort: Automation reduced the reliance on manual processes, enabling faster throughput.
- Improved Accuracy: Achieved 95% accuracy in product matching, enhancing consistency across retailer websites.
- Real-Time Insights: Provided brand partners with instant visibility into coverage metrics and compliance performance
- Faster Decisions: Enabled real-time issue resolution, improving responsiveness to product mismatches or gaps.
- Cost Optimization: Leveraged GPU acceleration to optimize resource consumption, reducing overall operational costs.
Real-Time Transformation
OptiSol’s real-time content syndication engine revolutionized product matching by delivering instant insights and scalable automation. This enabled our client to handle massive data volumes efficiently, reduce operational overheads, and enhance partner transparency—all in real time.
